by Christine Laureano | Hero Worship, Marketing, Thoughts on Business
Your e-commerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an e-commerce business allows you to sell your goods and services 24/7/365. It doesn’t tie you down to a specific location or incur the...
by Christine Laureano | Marketing, On My Mind, Thoughts on Business
Taking marketing pot-shots at another brand can mean 2 things…either you’re just being mean…or you’re scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of...
by Christine Laureano | Content, Marketing, On My Mind, Thoughts on Business
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can’t tell you how many people I have heard this...