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Things I wish I knew about writing compliant copy…before I promised to heal the world
Over 2/3 of websites are not FTC compliant - is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission's recently released native advertising guidelines.1 Way back in 2001 I started my product business with...
When Different is Better…and not just different
In the online shopping world, there is one thing that you may notice. There are products EVERYWHERE. Clothes, toys, jewelry, shoes, personal care products, electronics, video games…and the list goes on. What do you notice every time you go online to look for a product...
The Big Marketing Lesson I Learned From A Stand Up Comic
If you’re a maker you love making product! You could make all day! And you probably do… We are makers, we are the “if you build it they will come” kind of people. We love our products! We love them so much that we actually become attached to them. Comedy to...
Why thought-leaders and online business powerhouses hire Hardcore Copywriters.
Businesses are always running marketing campaigns. When it comes to writing copy that not only meets the marketing needs of the company but increases conversions, there are many frustrations hiring managers face. Joanna Wiebe of Copy Hackers wrote an epic post about...
When In Doubt…Ask! In this new age of marketing your customers have all the answers.
When it comes to asking for help in business (life too, but that's another article) many think it’s a sign of weakness. "I got this!" The biggest "I got this" is around customers. When listening to clients in our initial conversations, think they “know” their...
Lift Your Conversions With A Connected Customer Experience
Just because you build it, doesn't mean they'll come. Marketing has been heading in the direction of “focusing” on the customer experience to “battling over it.” In a State of Marketing report, two-thirds (68%) of marketing leaders surveyed say their company is...
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