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Lift Your Conversions With A Connected Customer Experience
Just because you build it, doesn't mean they'll come Marketing is going from “focusing” on the customer experience to “battling over it.” In a State of Marketing report, two-thirds (68%) of marketing leaders surveyed say their company is increasingly competing on the...
The Haunting Marketing Lessons I Learned From Mindhunter
Everything happens for a reason… I truly believe that. I believe that everything is presented to us at a time when we most need it. From teachers to songs, mentors and even from the macabre… I was feeling a little stuck in marketing this week. Working with corporate...
Write for your HERO and your copy will never feel salesy
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages "work" do you feel more turned off than turned-on by the product offer? Maybe it's because you can spot bullshit a mile away. Maybe it's because...
The Secret is out – the big, fat, covered in glitter magic pill to marketing!
I have seen it over and over! I have had people sobbing on my shoulder. I have heard the rants. I have held the hands of "imposters." (Imposter complex is running rampant.) Let me wipe your tears once and for all. I know marketing your business is hard! After...
A Practical Lesson to Overcome Your Online Marketing Fears
I can't tell you how many times I have hear new and rising business owners exclaim "I hate to sell" or "I'm not good at marketing." The biggest fear, and challenge to get over, is that people don't want to seem pushy and they don't want to piss the people off...
Label Copy And The Yeti Mug or “I Can Sell That Product in 25 Characters or Less”
The hazard of being a conversion copywriter is...everything IS COPY. The other day I was in a marine store, groovin' on the new displays and the "change" they had fashioned (literally,) from just a marine store carrying bumpers, lines, boat gadgets, and supplies, to a...
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