Your surveys and interviews are done and your VOC  data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...

Product or service pages full of corporate-speak and lifeless features are as likely to convert a visitor into a customer as flies take to vinegar. Take a look at a few well-known brands. Do they grab your attention? Do they entice you to buy? Is the copy...

I started running when I was a kid… 10 years old actually. I was always running. I was running through the woods. I was running down the block to my friend Lynn’s house. I ran home from school.  I raced and beat Dickie Perlman, the fastest boy in fourth grade.  I was...

Content marketing is a key piece to any business growth. Small businesses with blogs get 126% higher lead growth than small businesses without blogs. But blogs are not the only content that’s turning heads. So many times makers ask “what do I write about“ or I don’t...