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“Make your plan…and work your plan”
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
The Three Cs of Copywriting – that will boost your marketing messgaes
What do I say? What do I write? How do I talk to my customers? Even if you’ve been doing it for a while, marketing can feel hard. And coming up with creative and catchy content can feel even harder. But, by following a few simple principles for writing messages it’ll...
Your Email Welcome Sequence
Nothing says I’m glad you're here better than an email welcome sequence When you invite someone to a party do you say... “Yeah yeah, come on in...go grab yourself a drink...you’ll figure the rest out. See ya.” Of course you don’t. A good host invites you in...gets you...
3 ways to make it as a creative business during the tough times
Will my business make it? How do I market during these times of change? What can I do to grow? I hear these questions a lot lately. My belief is...if you make it you can make it! As I'm looking for ways to help me in my business, I found 3 things I want to share to...
To run your business more efficiently…just Lean Forward
I'm a tall runner. I really noticed during these sweltering summer days that my running feels harder. Like I'm not getting traction. Like I'm working harder, yer running slower. So, I've been trying to get more out of my...
Things I wish I knew about writing compliant copy…before I promised to heal the world
Over 2/3 of websites are not FTC compliant - is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission's recently released native advertising guidelines.1 Way back in 2001 I started my product business with...
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