Are you being“shopped” by the FDA?
To clean the claims (“reduces inflammation”, “cures rosacea and acne”) separate you from the huddled massed (you know, everyone else saying “reduces the appearance of”) and make your brand stand out.
There are 3 ways to work with me.
“The description for one of my products said that both lavender & tea tree have antibacterial properties. “
You’re selling online! But, it’s not going as well as you’d like.
It could be you’re sending the wrong message to your audience.
Even though everyone’s doing it…making claims…could get you caught by the FDA. (A warning letter would be the bane of your business’ existence.)
I’ll give your website a once-over to catch the claims (and other conversion hold-ups) and give you suggestions on how you can fix it.
Let’s get to the root of your copy problem with my copy claims audit. Once I show you what’s not working, it’ll be easier to make it right.
Claims Clean Up
“The inspector found me on an internet search and decided to come an visit.“
Having an inspector showing up, unexpectedly) at your door can be nerve-wracking (to say the least.)
The amount of money spent will been nothing compared to time and effort of getting ready and meeting the expectations of the inspector.
Lots and lots of time.
When creating your marketing messages, you need to know what you CAN and CAN NOT say! (Unless you already have to tea and crumpets out for FDA officer visit.)
I’ll sweep your copy for claims (and other conversion hold-ups) and offer you strategically written copy (a.k.a messages) that will connect with your audience, increase conversions (people buying your stuff), and keep you clean in the eyes of compliance.
“I hate marketing! I wish I could get someone to write this for me.”
You’ve got pages of web copy and product descriptions that need to be written, and with a busy production schedule, nowhere near the time to sit and write them. (And you really don’t want to get tied-up in studying copywriting.)
If you’re really not. into. writing. content or can’t wrap your brain around doing it yourself, no worries. I’ve got you covered!
You need it done, I’ll get it done.
Copy exists to move your prospects to take action and say “yes” to your offer.
Every single client I work with get’s conversion-focused copy that’s optimized for clarity, claims and conversion rate. (And with personality so your customers feel like they are your “one-and-only.”)
I’m driven by results. You should be too.
Web Content, Landing Pages, Email & Auto Responders.
Let’s get started on your project.
Contact me to kick things off. This will be more fun than you think!