When you’re tired of googling for answers
And listening to internet marketing gurus doesn’t fit your business either.
As a product maker, you need someone who’s been in your shoes, has made the mistakes and knows how to create an online growth plan the works.
Research & Content Strategy
Launch, Measure, Refine, Repeat
We start at the beginning
Your plans have changed many times because of everything that’s going on, so you keep pivoting to make your business workable.
With the pivots come frustrations. We’ll see how that’s interfering with your massaging.
We’ll also look at your current conversion rate to see where improvement is needed.
Current conversion rate
Research & Strategy
When words don’t flow easily on the paper (webpage) for you it’s time to head back to the research.
VOC (voice-of-customer) research gives us the words we need to connect with our ideal customers.
Once we have the data then we can start planning the messaging strategy.
VOC (voice-of-customer research)
Messaging hierarchy and planning
The right messaging (copy you write) connects with your potential tribe of people who understand your ideas and will want to stay with you for the long run…like your current customers who have been with you for several years.
We’ll make sure your messaging is talking to the right decision makers so that you increase your conversion rate (new subscribers) as well as increase revenue through more online sales.
Understanding decision makers
Writing copy that converts
Editing out the darlings
Launch, Measure, Repeat
Copywriting, messaging that increases conversions is not a set-it-and-forget-it exercise.
We’ll gather and interpret the data so that we can optimize your messaging to higher conversions. Then, we’ll put it back out into the world for your people to read. We’ll measure the difference in conversion rate…see if your email subscribers and online sales have increased…and test again.
It’s a living, breathing process.
Before working with Christine my biggest marketing fear was not knowing what to write and staring at that blank page, but she has many creative ways of making marketing less intimidate and doable!
Increase in New Email Subscribers
When you add VOC data, your brand voice and personality to your email campaigns people want to be part of what you have to offer.
Increase mo/mo AOV
When your messaging gets better, it engages more of your ideal audience…and influences their buying behavior. I’ll take that…how about you?
The increase in a candle company’s conversion rate after one of their specialty product description rewrites.
The Quick FixA quick fix for your burning messaging question
- One 60 minute 1:1 session
- Customized session for what you need most to solve the biggest issue that’s holding you back.
The Deep Dive5 Sessions to work through your biggest issues
- 5 sessions for the price of 4.
- When you need ongoing support to create and implement your messaging strategy.