Podcast
2 Hands Made This
From the kitchen table to 6 and 7 figures, and the marketing habits and processes
to grow your product maker business…
From soap to nuts, leather and lace, and every product in between.
Join me each week as I sit around the kitchen table with some pretty incredible makers. We’ll talk about the ugly cries of failed campaigns, the sweet sweet moments of success, and all the marketing moments in between to move the needle toward your big, bold, and brilliant goals.
Featured Episodes
Episode 26 – Writing Your Email Welcome Sequence
When people subscribe to your list, you’re inviting them into your community, your tribe. But the mistake that people make (a lot) is leaving your reader to figure things out for themselves. What should they do...
Episode 25 – Headlines & Subject Lines – How to Make Them POP!
With all your emails, content, and everything else that you're putting out there to the world. What better time to talk about headlines and subject lines. When you've read something. When something grabs your attention....
Episode 24 – How long should your marketing messages be?
I hear this question a lot from people… "How long should my marketing messages be?" When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page...
Latest Episodes
Episode 26 – Writing Your Email Welcome Sequence
When people subscribe to your list, you’re inviting them into your community, your tribe. But the mistake that people make (a lot) is leaving your reader to figure things out for themselves. What should they do...
Episode 25 – Headlines & Subject Lines – How to Make Them POP!
With all your emails, content, and everything else that you're putting out there to the world. What better time to talk about headlines and subject lines. When you've read something. When something grabs your attention....
Episode 24 – How long should your marketing messages be?
I hear this question a lot from people… "How long should my marketing messages be?" When you're writing, whether it's your copy on your website, whether it's your product descriptions, whether you are writing a sales page...
Episode 23 – Create a customer experience with messaging
Your brand is more than your colors. It's more than your fonts. It's more than the layout of your catalog or your product pages. When we talk about brand, the one thing that we don't really think about is the experience we...
Episode 22 – Direct Mail Magic – how catalogs got an 85% conversion rate with Christine Laureano
I love interviewing product makers to hear their story and to find out the marketing tips that have worked...and the ones that haven’t. One of the things I realized is that, you don’t know my product business story. So...
Episode 21 – Etta +Billie’s Alan Rivera shares her soapy marketing secrets
When it comes to handmade businesses, Etta + Billie was my first maker crush! Yep, I was like a tongue-tied, school girl when I first met Alana Rivera. I mean, Etta + Billie has a big following, has a big list of well-known...
Let’s have a chat, you and I, shall we?
