Hi
I’m Christine, Customer Intelligence + Conversion Strategist
Your customers are already sending the signal. Is your organization hearing it?
I help businesses figure out why their marketing isnt working before we decide how to fix it.
That might lead us to positioning.
Customer research.
A broken customer journey.
A disconnect between Sales and Marketing.
Customer intelligence that isnt making its way through the organization.
Or yes…
Sometimes it really is the copy.
And when it is, I can fix that too.
But I don’t believe in prescribing the deliverable before diagnosing the problem.
Diagnosis first.
My Philosophy
I’VE ALWAYS BEEN INTERESTED IN WHAT’S HAPPENING UNDERNEATH.
My background is a slightly unusual mix.
I studied business and marketing along with computer science, systems analysis, and database design.
Then I spent more than 30 years working in marketing, copywriting, entrepreneurship, and digital business.
I’ve also spent 20 years on the other side of the marketing equation as a product maker and business owner myself.
So when I look at marketing, I don’t see isolated pieces.
I see a system.
Customer → Information People → Decisions → Message → Response
And when something isn’t working, my instinct isn’t immediately:
Let’s make new stuff.
It’s:
Where is the disconnect?
I’M NOT HERE TO MAKE YOUR MARKETING SOUND PRETTIER.
I’m here to help make it clearer, more useful, and more connected to the people you’re trying to reach.
That may mean uncovering a customer insight nobody has noticed.
Finding a disconnect between Sales and Marketing.
Identifying the question customers keep asking that your website never answers.
Discovering that the thing you thought was your competitive advantage isn’t actually the thing customers value most.
Finding the place in your customer journey where people quietly disappear.
Or turning all of that intelligence into conversion copy that finally says what your customer needed to hear.
Diagnose first. Then fix what actually needs fixing.
