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Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses

Featured Articles

How to optimize your opt-in form for more subscribers

How to optimize your opt-in form for more subscribers

Social media gets most of our attention. But email is where the money is. Since 2012 the average time people spend on social media has increased by more than 62.5%, taking up a significant portion of internet users’ behavior. And while social media is used more now...

Frustrated trying to get new customers? Try this…

Frustrated trying to get new customers? Try this…

Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night.  Are you quitting too soon? I see people with awesome brands that quit...

Latest Posts

How to optimize your opt-in form for more subscribers

How to optimize your opt-in form for more subscribers

Social media gets most of our attention. But email is where the money is. Since 2012 the average time people spend on social media has increased by more than 62.5%, taking up a significant portion of internet users’ behavior. And while social media is used more now...

Frustrated trying to get new customers? Try this…

Frustrated trying to get new customers? Try this…

Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night.  Are you quitting too soon? I see people with awesome brands that quit...

Copywriting Tip: The Rule of One

Copywriting Tip: The Rule of One

Your surveys and interviews are done and your VOC  data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...

How to write better copy for your business

How to write better copy for your business

I started running when I was a kid… 10 years old actually. I was always running. I was running through the woods. I was running down the block to my friend Lynn’s house. I ran home from school.  I raced and beat Dickie Perlman, the fastest boy in fourth grade.  I was...

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