Blog

My Blog

Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses

Featured Articles

Copywriting Tip: The Rule of One

Copywriting Tip: The Rule of One

Your surveys and interviews are done and your VOC  data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...

Latest Posts

Copywriting Tip: The Rule of One

Copywriting Tip: The Rule of One

Your surveys and interviews are done and your VOC  data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...

How to write better copy for your business

How to write better copy for your business

I started running when I was a kid… 10 years old actually. I was always running. I was running through the woods. I was running down the block to my friend Lynn’s house. I ran home from school.  I raced and beat Dickie Perlman, the fastest boy in fourth grade.  I was...

Lead Magnet Ideas for Product Makers and Creative Businesses

Lead Magnet Ideas for Product Makers and Creative Businesses

The magic to more sales and better customers is in your email list. You have your own community of engaged followers that are so happy to be connected to you, listen to your wisdom and buy your products. You don’t get that anywhere else (at least when it comes to...

Let’s have a chat, you and I, shall we?

You’ve made it this far…are you willing to go a little farther?

Get the scoop on marketing and copywriting tips for your business dropped right in your inbox

(add you name and email.)