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Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses

Featured Articles

Mini Website Copy Review – Body Systems Healthy + Active Apothecary

Mini Website Copy Review – Body Systems Healthy + Active Apothecary

It’s time for a mini website copy review!   As with all mini reviews, I'm going through a website homepage and a product page. In mini reviews I look for a couple of different things. I'll look at the hero section, the opt-in, and how they’re bringing customers...

How to use Direct Mail to grow your online business

How to use Direct Mail to grow your online business

Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...

Latest Posts

Mini Website Copy Review – Body Systems Healthy + Active Apothecary

Mini Website Copy Review – Body Systems Healthy + Active Apothecary

It’s time for a mini website copy review!   As with all mini reviews, I'm going through a website homepage and a product page. In mini reviews I look for a couple of different things. I'll look at the hero section, the opt-in, and how they’re bringing customers...

How to use Direct Mail to grow your online business

How to use Direct Mail to grow your online business

Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...

How to optimize your opt-in form for more subscribers

How to optimize your opt-in form for more subscribers

Social media gets most of our attention. But email is where the money is. Since 2012 the average time people spend on social media has increased by more than 62.5%, taking up a significant portion of internet users’ behavior. And while social media is used more now...

Frustrated trying to get new customers? Try this…

Frustrated trying to get new customers? Try this…

Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night.  Are you quitting too soon? I see people with awesome brands that quit...

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