I’ve heard people say…
“They try to get vendors to say things off-label to catch them.” (Anti-Inflammatory • Anti-Fungal • Rosacea Treatment)
“FDA inspectors can find you on the internet and decide to visit based on claims made on your website.”
Calendula is known to be antiseptic, anti-inflammatory, and immune stimulating or
The mattress that cures insomnia or
The device that improves blood flow and stimulates hair growth
Medical and drug claims in your copy are illegal
Getting in trouble with the FDA not only causes headaches in your business,
Non-compliance can even shut you down…pull all inventory off the shelves, seize your files and take your computer…kind of shut down.
I know, it’s not fair, (I hear this from SO many beauty, personal care, and natural products businesses that use “proven” natural healing ingredients) but it’s the law.
Do the right thing and the FDA’s good-natured
Here’s how you can fix it
When you have copy that’s compliant, (there’s no need to buddy up to the FDA officer) it expresses the real personality of your brand (no copy-cats for you), connects with your customer’s dreams, wishes, fears, and struggles, AND gets you the leads and money your business wants.
Are you in?
Or are you okay with getting stalked, hoping the rules don’t apply to you because your business is small, or taking your chances and dealing with it when you get caught?
Start HERE to clean up your copy
When the copywriting struggle is real
It’s easy to forget how LONG all of that stuff actually takes you now that some of the heavy lifting is done.
Countless hours spent trying, faltering, starting over and staying up at night thinking of how to make your ideas happen. Facing hurdles.
The need to be frugal as a start-up.
If you’re struggling with all the puzzle pieces to convert more website visitors into paying customers, implement email automation, OR you just need a more robust strategy…
Dry lifeless copy has no business on your web site. Messaging that meets the customer where they are and joins the conversation in their head gets immediate attention.
Your customers want to be lead, not pushed. Mapping your customer’s journey coaches them toward a solution – and the conversion.
Digital Marketing Strategy
Creating, publishing and distributing your content to generate quality leads and drive engagement needs a solid, repeatable strategy.
Make Your Copy a Priority. I certainly will.
What They Said…
My website had all the pieces, nice photos, great products, but my bounce rate was too high and I did not understand why my online sales were not anywhere near where they should be. Then I met Christine Laureano. She helped streamline the copy and more importantly, the look of my landing, product and category pages.
Roberta Perry, Owner @ Scrubs Body Skin Care Products