No more lifeless product descriptions.
No more wild claims getting you into trouble.
And definitely NOT the usual vague, businessy
blah blah blah marketing copy.
Engage More Customers
Increase Email Subscribers
Win Loyal Customers
Sell More Products
A product business like yours in anything but business as usual
…which is why your web copy, product descriptions and email campaigns need to be as unique as the products you started from your kitchen table.
Ba6 Marketing is your one-stop for all conversion-focused marketing. We work with natural product brands who are ready to play like the big brands – while keeping your indie charm!
Consulting with Christine
Web Copy & Claims Review
Why Work With a Conversion Copywriter?
Expand your brand’s reach
Your website, product promotions and social media posts need copy that connects with your reader AND gets them excited about your brand!
Engage YOUR audience
Product descriptions that engage customers, help them see that you are their solution, and gets them to take action means more sales.
Clever and fluffy words don’t get you more sales (sadly.) Effective email marketing campaigns and product promotions do!
Put an end to crickets…
That deafening silence when no one reads your stuff. Good copy keeps people reading…all the way down the page…coaching them to take action.
My website had all the pieces, nice photos, great products, but my bounce rate was too high. My online sales were not anywhere near where they should be, based on the size of my business.
Her clear, concise information made me realize how over-done and over-worded my website was. She helped streamline the copy and more importantly, the look of my landing, product and category pages.
I’m Christine, a Conversion Copywriter, natural product manufacturer (roll up your sleeves)
The difference between big national brands and you is not great products (we both know your products win hands down)…
…it’s great messaging.
Yes, they happen to have:
…huge budgets for marketing
…a staff of copywriters and designers
…spend more on marketing than on product R&D
Your messaging can be just as brilliant and even more effective!
Because you have personality, soul and a driving passion for your products.
What you need is copy (really good words) that engages your ideal audience, creates trust and delivers what you promise – a really great product.
Customer research first
Not only are customers the heart and soul of your business success…they are the key to writing your best copy. The process starts long before any words are written. Gathering VOC, voice-of-customer, data is our starting point and allows us to understand their issues, desires and dreams.
Then comes organizing and writing
Once we gather our data we don’t just slap words on a page (we all know where that gets us.) We organize customer thoughts, feelings, and desires in order to formulate copy that guides and coaches them to the product solution that will work best for them…and keep them coming back for more.
Testing and optimizing
Once copy is written, we don’t set it and forget it! The key to conversions is knowing what words and working…and what words aren’t. We use tools like analytics, heatmaps, and A/B testing to find the hole and gaps then we optimize the copy for better results.
From the Blog
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
Your surveys and interviews are done and your VOC data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...
Product or service pages full of corporate-speak and lifeless features are as likely to convert a visitor into a customer as flies take to vinegar. Take a look at a few well-known brands. Do they grab your attention? Do they entice you to buy? Is the copy...