What an episode to kick off 2 Hands Made This podcast.
From Organic Siren to Celtic Complexion – words matter with your brand…so does the way you market your products.
Don’t be a me-too…you need to create a marketing strategy that works for you and the vision and goals of your business…that’s a gem shared in our episode today. You can blend in generically or you can stand out in your niche.
Today I’m talking with my friend Jennifer Waller of Celtic Complexion.
Years ago she had a vision of a brand that would lift women up and set them free of the ingredients that irritated and agitated their sensitive skin.
She took her in-depth knowledge of the beauty industry, her expertise as an esthetician and her skill as a direct response copywriter to create a marketing strategy that makes her the talk of rosy-cheeked and ruddy skinned women from San Francisco to North Carolina.
Little did she envision that her business would be the luxury artisan brand it is today and a sponsor for the Rose of Tralee Irish festival.
Has Jennifer got some great tips for you.
Enjoy the episode
Here’s the linky links
And of course…if you want more from moi…drop your name and email below. You’ll get the messaging checklist as well as copy and marketing tips, strategies and wisdom in your inbox.
