The Makers’ Guide to Marketing
How to write marketing messages that attract customers without sounding pushy, salesy or generic
$33
So, you want to write better marketing messages, huh?
And worse than crickets…no sales!
In The Makers’ Guide to Marketing, I lay out the basics…the essentials to writing better marketing messages that attract more customers.
Savvy creative entrepreneurs know:
For customers to buy from you, they have to KNOW, LIKE, and TRUST you.
When someone lands on your homepage, the quickest way to start “building rapport” is to help them feel WELCOME.
Unfortunately, the reality is most messages are generic…and readers can’t tell one brand from another.
The lack of engaging and connected messaging is costing you sales.
And it shows, doesn’t it?
Think back to the last few websites you’ve visited. You can’t tell one brand from the next.
Now look back at your homepage and product descriptions. (be objective)
Do your words sound engaging? Are they memorable? Can you tell the difference between your website messaging and the 10 others you just looked at?
If you’re thinking “what’s the point of changing my words when everyone else is doing the same thing?”
The truth is…
Approximately 96% of visitors that come to your website are not ready to buy.
BUT…
There are hundreds…thousands of brands selling cool and unique products. What’s keeping their people engaged?
Keeping people on your website requires ONE thing:
They feel like you KNOW them!
How?
When they read a message that makes them feel like you KNOW them…kinda like you’re reading their mind…a bond develops. You’re showing interest and creating connection.
When people feel understood…they keep reading.
You need to know all the ins and outs of what makes your would-be customers tick.
And then you have to write your messages, those engaging and welcoming messages, consistently across all your marketing channels.
The Makers’ Guide to Marketing
How to write marketing messages that attract your audience without sounding salesy, pushy, or generic
“When I focus on the ONE, the writing seems to flow better. With my target audience, I am trying to focus on what will appeal to my ONE ideal customer.”
Here’s a peek of what’s inside
Marketing paints a picture
Your foundation
Know your audience
Build on your foundation
Goals, planning & doing
Writing your messages
My biggest marketing fear was not knowing what to write and staring at that blank page. Now, I’m writing messages that speak to my customer in their voice so they feel heard.
Finally start easily writing those relationship-building marketing messages
Get your guide (it’s really more than just an ebook) here:
The Makers' Guide to Marketing
How to write marketing messages that attract your audience without sounding salesy, pushy, or generic- 33 pages of step-by-step strategies
- 3 videos to guide you
Actionable worksheets
- Ideal Client Profile worksheet
- Your Unique Difference worksheet
- Your Content/Editorial Calendar
“Everyone can do marketing as long as you take time to do it.”
“It showed me how to have true communication with my specific target customer and the reason why people make purchases. It was about the why instead of just focusing on brand look.”
“Christine has many creative ways of making marketing less intimidate and doable!”
Get 33 pages of step-by-step strategies plus 3 “walkthrough” videos and worksheets.
Just click this button right here↓