by Christine Laureano | Marketing
You know what makes me crazy? Almost every time I go to a maker’s website, there’s a lot of products listed, there’s a nice home page image but there is NO way for me to opt-in to their list. I’m not ready to buy anything, because I don’t...
by Christine Laureano | Attraction
“Oh wow, it’s Monday morning. Time to write my weekly blog post…again.” *sigh* “Hmmm, what am I going to write about? Ya know, I think I need to put in a load of laundry.” “I suppose I can write it in 20 minutes, in between...
by Christine Laureano | Attraction, Content
What’s the first thing that people see when they get your blog post or newsletter? The Headline! Your headline isn’t just a title, it’s the bait on your line, it’s the frosting on your cupcake, it’s the seduction. Your headline is what...
by Christine Laureano | Attraction, Marketing
Years ago I was an account manager working for a national electronics distributor – and previous sales positions before that – I wasn’t the slickest salesperson, but I was “sticky”. I’m not a small talker. I don’t do...
by Christine Laureano | Content, Marketing
I can’t get over how many people I’ve had conversations with that have a big fear I never would have guessed. Encountering an enormous hungry grizzly bear? Dying? No. Public speaking? Not that one either. Marketing! Whah?!? Yes! So many small...
