by Christine Laureano | Attraction, Content, Marketing
In the online shopping world, there is one thing that you may notice. There are products EVERYWHERE. Clothes, toys, jewelry, shoes, personal care products, electronics, video games…and the list goes on. What do you notice every time you go online to look for a product...
by Christine Laureano | Attraction, Copywriting, Marketing
Businesses are always running marketing campaigns. When it comes to writing copy that not only meets the marketing needs of the company but increases conversions, there are many frustrations hiring managers face. Joanna Wiebe of Copy Hackers wrote an epic...
by Christine Laureano | Attraction, Content, Hero Worship, Marketing
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages “work” do you feel more turned off than turned-on by the product offer? Maybe it’s because you can spot bullshit a mile away....
by Christine Laureano | Attraction, Content, Marketing
I have seen it over and over! I have had people sobbing on my shoulder. I have heard the rants. I have held the hands of “imposters.” (Imposter complex is running rampant.) Let me wipe your tears once and for all. I know marketing your business is...
by Christine Laureano | Attraction, Creativity, Marketing
The hazard of being a conversion copywriter is…everything IS COPY. The other day I was in a marine store, groovin’ on the new displays and the “change” they had fashioned (literally,) from just a marine store carrying bumpers, lines, boat...
by Christine Laureano | Attraction, Hero Worship, Marketing
How do you write your product descriptions? I don’t mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of “how.” I mean, what is your process? Do you write product descriptions rich with features? Are...
