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I Hate “Hacks”

“Hacks” … the short cut. I’m tired of hearing “You can get rich in 30 days using my spectacular seven-figure 1 step blueprint system that will light the world on fire.” Or … “Do what I say and your world will change...

Why Your Headline Matters!

What’s the first thing that people see when they get your blog post or newsletter? The Headline! Your headline isn’t just a title, it’s the bait on your line, it’s the frosting on your cupcake, it’s the seduction. Your headline is what...