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When In Doubt…Ask! In this new age of marketing your customers have all the answers.

When In Doubt…Ask! In this new age of marketing your customers have all the answers.

by Christine Laureano | Hero Worship, Marketing

When it comes to asking for help in business (life too, but that’s another article) many think it’s a sign of weakness. “I got this!” The biggest “I got this” is around customers. When listening to clients in our initial conversations,...
Lift Your Conversions With A Connected Customer Experience

Lift Your Conversions With A Connected Customer Experience

by Christine Laureano | Hero Worship, Marketing

Just because you build it, doesn’t mean they’ll come. Marketing has been heading in the direction of “focusing” on the customer experience to “battling over it.” In a State of Marketing report, two-thirds (68%) of marketing leaders surveyed say their...

Write for your HERO and your copy will never feel salesy

by Christine Laureano | Attraction, Content, Hero Worship, Marketing

When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages “work” do you feel more turned off than turned-on by the product offer? Maybe it’s because you can spot bullshit a mile away....

A Practical Lesson to Overcome Your Online Marketing Fears

by Christine Laureano | Hero Worship, Marketing, Thoughts on Business

I can’t tell you how many times I have hear new and rising business owners exclaim “I hate to sell” or “I’m not good at marketing.”   The biggest fear, and challenge to get over, is that people don’t want to seem pushy...
The Art of Writing Product Descriptions That Sell

The Art of Writing Product Descriptions That Sell

by Christine Laureano | Attraction, Hero Worship, Marketing

How do you write your product descriptions? I don’t mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of “how.” I mean, what is your process? Do you write product descriptions rich with features? Are...
$228 billion in lost sales. Win customers back after they abandon cart – your ecommerce equivalent to a do-over

$228 billion in lost sales. Win customers back after they abandon cart – your ecommerce equivalent to a do-over

by Christine Laureano | Hero Worship, Marketing, Thoughts on Business

Your e-commerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an e-commerce business allows you to sell your goods and services 24/7/365. It doesn’t tie you down to a specific location or incur the...

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