by christine laureano | Nov 30, 2017 | Hero Worship, Marketing
When it comes to asking for help in business (life too, but that’s another article) many think it’s a sign of weakness. “I got this!” The biggest “I got this” is around customers. When listening to clients in our initial conversations,...
by christine laureano | Nov 16, 2017 | Hero Worship, Marketing
Just because you build it, doesn’t mean they’ll come Marketing is going from “focusing” on the customer experience to “battling over it.” In a State of Marketing report, two-thirds (68%) of marketing leaders surveyed say their company is increasingly...
by christine laureano | Oct 11, 2017 | Attraction, Content, Hero Worship, Marketing
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages “work” do you feel more turned off than turned-on by the product offer? Maybe it’s because you can spot bullshit a mile away....
by christine laureano | Sep 18, 2017 | Hero Worship, Marketing, Thoughts on Business
I can’t tell you how many times I have hear new and rising business owners exclaim “I hate to sell” or “I’m not good at marketing.” The biggest fear, and challenge to get over, is that people don’t want to seem pushy...
by christine laureano | Jul 25, 2017 | Attraction, Hero Worship, Marketing
How do you write your product descriptions? I don’t mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of “how.” I mean, what is your process? Do you write product descriptions rich with features? Are...
by christine laureano | Jun 29, 2017 | Hero Worship, Marketing, Thoughts on Business
Your ecommerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an ecommerce business allows you to sell your goods and services 24/7/365. It doesn’t tie you down to a specific location or incur the costs...
