by Christine Laureano | Marketing
In this mini web copy review I’m looking at Jade Lilly’s site…focusing on the homepage. What I’m focusing on here is the value proposition which is generally in the hero section of your homepage. Your value proposition is the promise and the benefit that...
by Christine Laureano | Marketing
It’s time for a mini website copy review! As with all mini reviews, I’m going through a website homepage and a product page. In mini reviews I look for a couple of different things. I’ll look at the hero section, the opt-in, and how they’re bringing...
by Christine Laureano | Marketing
Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...
by Christine Laureano | Marketing
Social media gets most of our attention. But email is where the money is. Since 2012 the average time people spend on social media has increased by more than 62.5%, taking up a significant portion of internet users’ behavior. And while social media is used more now...
by Christine Laureano | Attraction, Content, Marketing
Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night. Are you quitting too soon? I see people with awesome brands that quit...
by Christine Laureano | Content, Copywriting, Marketing
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
