by Christine Laureano | Marketing, On My Mind, Thoughts on Business
Taking marketing pot-shots at another brand can mean 2 things…either you’re just being mean…or you’re scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of...
by Christine Laureano | Content, Marketing, On My Mind, Thoughts on Business
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can’t tell you how many people I have heard this...
by Christine Laureano | Attraction, Marketing
But wait, isn’t email marketing all about writing to our customers? Time and time again I get emails that look like they are centered around me, my interests, and what may be going on for me as a potential customer, but what they really end up doing is trying to...
by Christine Laureano | Content, Marketing, On My Mind
My head is in emails. Not just any emails though. Emails that start the content marketing ball rolling, and make your new subscribers feel all warm and fuzzy! I recently did a poll in a class I teach, asking how many people welcomed their new subscribers...
by Christine Laureano | Attraction, Content, Marketing
With our crowded inboxes, and our overloaded brains, information floods to us from every direction. You want people to see your work, right? You want to make a difference. You want to leave your mark on the world. And, you’re tired of hearing crickets!...
by Christine Laureano | Content, Marketing
I have heard SO many creative entrepreneurs (soap makers, body care products, bike parts, running gears…) say how they are NO good at marketing. I understand the fear that’s behind this…rejection. Somewhere along the line in our creative ventures someone told us “What...
