by Christine Laureano | Marketing, On My Mind, Thoughts on Business
Taking marketing pot-shots at another brand can mean 2 things…either you’re just being mean…or you’re scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of...
by Christine Laureano | Content, Marketing, On My Mind, Thoughts on Business
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can’t tell you how many people I have heard this...
by Christine Laureano | On My Mind, Thoughts on Business
It’s Monday – hooray! I’m not one of those people that lives for the weekend, because as an entrepreneur I can make any day a weekend! Also, as an entrepreneur, I can make any day a work day (which is more the case.) As much as I may research,...
by Christine Laureano | Attraction, Marketing
But wait, isn’t email marketing all about writing to our customers? Time and time again I get emails that look like they are centered around me, my interests, and what may be going on for me as a potential customer, but what they really end up doing is trying to...
by Christine Laureano | Content, Marketing, On My Mind
My head is in emails. Not just any emails though. Emails that start the content marketing ball rolling, and make your new subscribers feel all warm and fuzzy! I recently did a poll in a class I teach, asking how many people welcomed their new subscribers...
