Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
First Impressions Matter – How to spruce up your homepage hero section
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
Your Customer Journey – A roadmap for creating better customer experiences
The time they need you may not be the same time they’re ready to buy. As a creative entrepreneur, your customer’s journey is different than anybody that creates courses, resells products online or markets other services. You start out making products that you’ve taken...
“Make your plan…and work your plan”
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
Latest Posts
How A Handmade Brand Scared A Giant
Taking marketing pot-shots at another brand can mean 2 things...either you're just being mean...or you're scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of trying to grow their...
Squash Impostor Syndrome To 10x Your Biz Growth
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can't tell you how many people I have heard this comment come...
How Relaxation Yoga Can Up Your Business Game
It's Monday - hooray! I'm not one of those people that lives for the weekend, because as an entrepreneur I can make any day a weekend! Also, as an entrepreneur, I can make any day a work day (which is more the case.) As much as I may research, analyze, strategize, and...
Go Right For Their Heart – Why Customer-Centered Email Marketing Works
But wait, isn't email marketing all about writing to our customers? Time and time again I get emails that look like they are centered around me, my interests, and what may be going on for me as a potential customer, but what they really end up doing is trying to sell...
How To Give Your New Subscribers A Warm And Lasting Welcome
My head is in emails. Not just any emails though. Emails that start the content marketing ball rolling, and make your new subscribers feel all warm and fuzzy! I recently did a poll in a class I teach, asking how many people welcomed their new subscribers...
Get Outside and Write
Wait...what? Christine, did you just say "get OUTSIDE and write?" How is that possible? It's not a matter of logistics, or finding a stone tablet to rest your quill and parchment, it's a writing...
Let’s have a chat, you and I, shall we?
