Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
How to write better copy for your business
I started running when I was a kid… 10 years old actually. I was always running. I was running through the woods. I was running down the block to my friend Lynn’s house. I ran home from school. I raced and beat Dickie Perlman, the fastest boy in fourth grade. I was...
Things I wish I knew about writing compliant copy…before I promised to heal the world
Over 2/3 of websites are not FTC compliant - is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission's recently released native advertising guidelines.1 Way back in 2001 I started my product business with...
When Different is Better…and not just different
In the online shopping world, there is one thing that you may notice. There are products EVERYWHERE. Clothes, toys, jewelry, shoes, personal care products, electronics, video games…and the list goes on. What do you notice every time you go online to look for a product...
Latest Posts
The Power in a Like-Minded Gathering
I can't believe a week has gone by! I spent last weekend in Nashville, at an indie and handcrafted business owners conference. This was a gathering of makers. Soapers, crafters, and creative entrepreneurs of all kinds came together at the 2 x 4 Live event. The...
Marketing is Easy – No Hacks Required
OMG! When I hear about marketing "hacks" and other trendy words that, really, mean nothings, I roll my eyes, throw my head back and think Whaaat the F...! Marketing is easy! People have just made it hard over the years. You have to know your metrics. You have to...
Creating a Kick-Butt Business Isn’t For Whinos.
I speak wine, NOT whine! I hear all too often from creative entrepreneurs, producers of handmade products, or small batch manufacturers about what's not working. There are wholesale accounts that don't want to agree to their terms and condition, there are customers...
What to Write -When You Don’t Know What To Write
You know you need to get your blog post out, but you're drawing a blank. What to do? Don't let writers (or bloggers) block keep you from your post! I have a few blogs that I write (like one isn't enough.) For one blog in particular, this happened to me - and...
Get Your Content Noticed With A Compelling Visual
What is your strategy, your mission when it comes to your content? To get your content noticed and read. To get your content not only read, but remembered in the crowded online marketplace, you need to stand out. Being different can be very beneficial when it comes to...
It’s A New Year And A Great Time for … A Content Audit
It doesn't sound very sexy, adventurous, or world-changing, unless of course you're into content marketing, but it may change your business! Let's start with a little ... quiz. The end of the year is a great time to: Rethink your garden plantings for the spring....
Let’s have a chat, you and I, shall we?
