by Christine Laureano | Attraction, Content, Marketing
Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night. Are you quitting too soon? I see people with awesome brands that quit...
by Christine Laureano | Content, Copywriting, Marketing
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
by Christine Laureano | Content, Marketing
The magic to more sales and better customers is in your email list. You have your own community of engaged followers that are so happy to be connected to you, listen to your wisdom and buy your products. You don’t get that anywhere else (at least when it comes to...
by Christine Laureano | Content, Marketing
The time they need you may not be the same time they’re ready to buy. As a creative entrepreneur, your customer’s journey is different than anybody that creates courses, resells products online or markets other services. You start out making products that you’ve taken...
by Christine Laureano | Content, Marketing, Thoughts on Business
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
by Christine Laureano | Content, Copywriting, Marketing
Over 2/3 of websites are not FTC compliant – is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission’s recently released native advertising guidelines.1 Way back in 2001 I started my product...