by Christine Laureano | Content, Copywriting, Marketing
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
by Christine Laureano | Copywriting, Marketing, Thoughts on Business
I’m a tall runner. I really noticed during these sweltering summer days that my running feels harder. Like I’m not getting traction. Like I’m working harder, yer running slower. So, I’ve been trying to get more out of my running…better...
by Christine Laureano | Content, Copywriting, Marketing
Over 2/3 of websites are not FTC compliant – is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission’s recently released native advertising guidelines.1 Way back in 2001 I started my product...
by Christine Laureano | Attraction, Copywriting, Marketing
Businesses are always running marketing campaigns. When it comes to writing copy that not only meets the marketing needs of the company but increases conversions, there are many frustrations hiring managers face. Joanna Wiebe of Copy Hackers wrote an epic post about...
