by Christine Laureano | Marketing
Your surveys and interviews are done and your VOC data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write…right?! Just a hot second. You’re not quite there...
by Christine Laureano | Marketing
Product or service pages full of corporate-speak and lifeless features are as likely to convert a visitor into a customer as flies take to vinegar. Take a look at a few well-known brands. Do they grab your attention? Do they entice you to buy? Is the copy...
by Christine Laureano | Marketing
I started running when I was a kid… 10 years old actually. I was always running. I was running through the woods. I was running down the block to my friend Lynn’s house. I ran home from school. I raced and beat Dickie Perlman, the fastest boy in fourth grade. I was...
by Christine Laureano | Marketing
Content marketing is a key piece to any business growth. Small businesses with blogs get 126% higher lead growth than small businesses without blogs. But blogs are not the only content that’s turning heads. So many times makers ask “what do I write about“ or I don’t...
by Christine Laureano | Content, Marketing
The magic to more sales and better customers is in your email list. You have your own community of engaged followers that are so happy to be connected to you, listen to your wisdom and buy your products. You don’t get that anywhere else (at least when it comes to...
by Christine Laureano | Content, Marketing
The time they need you may not be the same time they’re ready to buy. As a creative entrepreneur, your customer’s journey is different than anybody that creates courses, resells products online or markets other services. You start out making products that you’ve taken...
