by Christine Laureano | Attraction, Content, Hero Worship, Marketing
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages “work” do you feel more turned off than turned-on by the product offer? Maybe it’s because you can spot bullshit a mile away....
by Christine Laureano | Attraction, Content, Marketing
I have seen it over and over! I have had people sobbing on my shoulder. I have heard the rants. I have held the hands of “imposters.” (Imposter complex is running rampant.) Let me wipe your tears once and for all. I know marketing your business is...
by Christine Laureano | Hero Worship, Marketing, Thoughts on Business
I can’t tell you how many times I have hear new and rising business owners exclaim “I hate to sell” or “I’m not good at marketing.” The biggest fear, and challenge to get over, is that people don’t want to seem pushy...
by Christine Laureano | Attraction, Creativity, Marketing
The hazard of being a conversion copywriter is…everything IS COPY. The other day I was in a marine store, groovin’ on the new displays and the “change” they had fashioned (literally,) from just a marine store carrying bumpers, lines, boat...
by Christine Laureano | Attraction, Hero Worship, Marketing
How do you write your product descriptions? I don’t mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of “how.” I mean, what is your process? Do you write product descriptions rich with features? Are...
by Christine Laureano | Hero Worship, Marketing, Thoughts on Business
Your e-commerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an e-commerce business allows you to sell your goods and services 24/7/365. It doesn’t tie you down to a specific location or incur the...
