by Christine Laureano | Marketing, On My Mind, Thoughts on Business
Taking marketing pot-shots at another brand can mean 2 things…either you’re just being mean…or you’re scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of...
by Christine Laureano | Content, Marketing, On My Mind, Thoughts on Business
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can’t tell you how many people I have heard this...
by Christine Laureano | On My Mind, Thoughts on Business
It’s Monday – hooray! I’m not one of those people that lives for the weekend, because as an entrepreneur I can make any day a weekend! Also, as an entrepreneur, I can make any day a work day (which is more the case.) As much as I may research,...
by Christine Laureano | Content, Marketing, On My Mind
My head is in emails. Not just any emails though. Emails that start the content marketing ball rolling, and make your new subscribers feel all warm and fuzzy! I recently did a poll in a class I teach, asking how many people welcomed their new subscribers...
by Christine Laureano | Attraction, Content, On My Mind, Thoughts on Business
The other day I was breezing through my emails to see what would stir my interest. I subscribe to quite a few lists, some I love learning from and others I want to see if they walk their content talk. Having been involved in the online marketing world for quite a...
by Christine Laureano | On My Mind, Thoughts on Business
I can’t believe a week has gone by! I spent last weekend in Nashville, at an indie and handcrafted business owners conference. This was a gathering of makers. Soapers, crafters, and creative entrepreneurs of all kinds came together at the 2 x 4 Live...
