by Christine Laureano | Content, Marketing, Thoughts on Business
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
by Christine Laureano | Copywriting, Marketing, Thoughts on Business
I’m a tall runner. I really noticed during these sweltering summer days that my running feels harder. Like I’m not getting traction. Like I’m working harder, yer running slower. So, I’ve been trying to get more out of my running…better...
by Christine Laureano | Content, Creativity, Marketing, Thoughts on Business
If you’re a maker you love making product! You could make all day! And you probably do… We are makers, we are the “if you build it they will come” kind of people. We love our products! We love them so much that we actually become attached to them. Comedy to...
by Christine Laureano | Content, Marketing, Thoughts on Business
Everything happens for a reason… I truly believe that. I believe that everything is presented to us at a time when we most need it. From teachers to songs, mentors and even from the macabre… I was feeling a little stuck in marketing this week. Working with corporate...
by Christine Laureano | Hero Worship, Marketing, Thoughts on Business
I can’t tell you how many times I have hear new and rising business owners exclaim “I hate to sell” or “I’m not good at marketing.” The biggest fear, and challenge to get over, is that people don’t want to seem pushy...
by Christine Laureano | Hero Worship, Marketing, Thoughts on Business
Your e-commerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an e-commerce business allows you to sell your goods and services 24/7/365. It doesn’t tie you down to a specific location or incur the...