by Christine Laureano | Attraction, Copywriting, Marketing
Businesses are always running marketing campaigns. When it comes to writing copy that not only meets the marketing needs of the company but increases conversions, there are many frustrations hiring managers face. Joanna Wiebe of Copy Hackers wrote an epic post about...
by Christine Laureano | Hero Worship, Marketing
When it comes to asking for help in business (life too, but that’s another article) many think it’s a sign of weakness. “I got this!” The biggest “I got this” is around customers. When listening to clients in our initial conversations,...
by Christine Laureano | Hero Worship, Marketing
Just because you build it, doesn’t mean they’ll come. Marketing has been heading in the direction of “focusing” on the customer experience to “battling over it.” In a State of Marketing report, two-thirds (68%) of marketing leaders surveyed say their...
by Christine Laureano | Content, Marketing, Thoughts on Business
Everything happens for a reason… I truly believe that. I believe that everything is presented to us at a time when we most need it. From teachers to songs, mentors and even from the macabre… I was feeling a little stuck in marketing this week. Working with corporate...
by Christine Laureano | Attraction, Content, Hero Worship, Marketing
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages “work” do you feel more turned off than turned-on by the product offer? Maybe it’s because you can spot bullshit a mile away....
