Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
How to create 12 months of content ideas – to add spark to your marketing
Content marketing is a key piece to any business growth. Small businesses with blogs get 126% higher lead growth than small businesses without blogs. But blogs are not the only content that’s turning heads. So many times makers ask “what do I write about“ or I don’t...
The Big Marketing Lesson I Learned From A Stand Up Comic
If you’re a maker you love making product! You could make all day! And you probably do… We are makers, we are the “if you build it they will come” kind of people. We love our products! We love them so much that we actually become attached to them. Comedy to...
Why thought-leaders and online business powerhouses hire Hardcore Copywriters.
Businesses are always running marketing campaigns. When it comes to writing copy that not only meets the marketing needs of the company but increases conversions, there are many frustrations hiring managers face. Joanna Wiebe of Copy Hackers wrote an epic post about...
Latest Posts
3 List Building Opt-ins That Work To Grow Your Online Village
Don't be a turkey with your opt-in! Instead, grow a thriving online village. The 3 Opt-in mistakes that'll cost you. (And the 3 opt-ins that will create a community.) 1. It's not about the newsletter anymore. Back in th early days of internet, the newsletter...
Crazy People and Marketing On My Mind
This has been on my mind a lot lately, and truthfully, it’s making me feel agitated. When I feel triggered it means something is out of balance, somewhere. Could be within my own thinking, yes, but also within the way people are told how to think and behave around...
How To Strengthen Your Writing With Wind Sprints
Do you ever sit at your keyboard, ready to write a magnificent, life-changing blog post, article, or catalog, and then freeze? Paralyzed by the length of your writing goal, you get up, walk away...and don't return. The more you write, and the quicker you can get your...
How Online Business Can Be Like NYC
These days, many people start a small business venture, create an online site, and then wait for ALL the people to swarm to their site and start buying what they are offering. It's the "New World" way of thinking. Starting an online biz and expecting immediate...
Boost Your Creativity by Cleaning the Clutter
I have been insanely productive today! I have written 3 blog posts, crafted my next email series, and keep getting idea after idea. I'm usually pretty creative. My most creative times for writing are early morning or in the evening. It's 11:44 am, which is usually the...
I Hate “Hacks”
"Hacks" ... the short cut. I'm tired of hearing "You can get rich in 30 days using my spectacular seven-figure 1 step blueprint system that will light the world on fire." Or ... "Do what I say and your world will change forever and ever and be rosie and beautiful and...
Let’s have a chat, you and I, shall we?
