by Christine Laureano | Attraction, Creativity, Marketing
The hazard of being a conversion copywriter is…everything IS COPY. The other day I was in a marine store, groovin’ on the new displays and the “change” they had fashioned (literally,) from just a marine store carrying bumpers, lines, boat...
by Christine Laureano | Attraction, Hero Worship, Marketing
How do you write your product descriptions? I don’t mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of “how.” I mean, what is your process? Do you write product descriptions rich with features? Are...
by Christine Laureano | Attraction, Marketing
But wait, isn’t email marketing all about writing to our customers? Time and time again I get emails that look like they are centered around me, my interests, and what may be going on for me as a potential customer, but what they really end up doing is trying to...
by Christine Laureano | Attraction, Content, Marketing
With our crowded inboxes, and our overloaded brains, information floods to us from every direction. You want people to see your work, right? You want to make a difference. You want to leave your mark on the world. And, you’re tired of hearing crickets!...
by Christine Laureano | Attraction, Content, Marketing
FB ads are the rage…but is yours doing what you want it to do? I do want to preface this with, I am by no means a social media ad expert. I am, however, all about content and how to convert the glancing eyeballs into interested aspiring clients. Here are...
by Christine Laureano | Attraction, Content, On My Mind, Thoughts on Business
The other day I was breezing through my emails to see what would stir my interest. I subscribe to quite a few lists, some I love learning from and others I want to see if they walk their content talk. Having been involved in the online marketing world for quite a...
