Conversion copywriting and marketing strategy for the Maker economy
The difference between big brands and
you is not great products
…it’s great messaging.
A product business like yours is anything but business as usual
…your web copy, product descriptions, and email campaigns need to be as unique as the products you started from your kitchen table.
Lifeless product descriptions, wishy-washy email campaigns and ineffective sales copy will make your brand invisible in the e-commerce world.
I work with growth phase creator brands who are ready to market their products like the big brands – while keeping your indie charm!
Consulting with Christine
Done-for-You Copywriting
The 3 C’s Website Audit
Why Work With a Conversion Copywriter?
Expand your brand’s reach
Your website, product promotions and social media posts need copy that connects with your reader AND gets them excited about your brand!
Engage YOUR audience
Email campaigns that engage customers, help them see that you are their solution, and gets them to take action means more sales.
Increase AOV
Clever and fluffy words don’t get you more sales (sadly.) Effective marketing campaigns and product promotions do!
Put an end to crickets…
That deafening silence when no one reads your stuff. Good copy keeps people reading…all the way down the page…coaching them to take action.
Website Copy
Product Descriptions
Email Campaigns
My website had all the pieces, nice photos, great products, but my bounce rate was too high. My online sales were not anywhere near where they should be, based on the size of my business.
Her clear, concise information made me realize how over-done and over-worded my website was. She helped streamline the copy and more importantly, the look of my landing, product and category pages.
I’m Christine, a Conversion Copywriter and natural product manufacturer (roll up your sleeves)
The difference between big national brands and you is not great products (we both know your products win hands down)…
…it’s great messaging.
Yes, they happen to have:
…huge budgets for marketing
…a staff of copywriters and designers
…spend more on marketing than on product R&D
Your messaging can be just as brilliant and even more effective!
Because you have personality, soul and a driving passion for your products.
What you need is copy (really good words) that engages your ideal audience, creates trust and delivers what you promise – a really great product.
My Approach
Customer research first
Not only are customers the heart and soul of your business success…they are the key to writing your best copy. The process starts long before any words are written. Gathering VOC, voice-of-customer, data is our starting point and allows us to understand their issues, desires and dreams.
Then comes organizing and writing
Once we gather our data we don’t just slap words on a page (we all know where that gets us.) We organize customer thoughts, feelings, and desires in order to formulate copy that guides and coaches them to the product solution that will work best for them…and keep them coming back for more.
Testing and optimizing
Once copy is written, we don’t set it and forget it! The key to conversions is knowing what words and working…and what words aren’t. We use tools like analytics, heatmaps, and A/B testing to find the hole and gaps then we optimize the copy for better results.
From the Blog
Mini Web Copy Review – Jade Lilly – The value of a good value proposition
In this mini web copy review I’m looking at Jade Lilly's site...focusing on the homepage. What I’m focusing on here is the value proposition which is generally in the hero section of your homepage. Your value proposition is the promise and the benefit that you give...
Mini Website Copy Review – Body Systems Healthy + Active Apothecary
It’s time for a mini website copy review! As with all mini reviews, I'm going through a website homepage and a product page. In mini reviews I look for a couple of different things. I'll look at the hero section, the opt-in, and how they’re bringing customers...
How to use Direct Mail to grow your online business
Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...
