by Christine Laureano | Content, Marketing
The magic to more sales and better customers is in your email list. You have your own community of engaged followers that are so happy to be connected to you, listen to your wisdom and buy your products. You don’t get that anywhere else (at least when it comes to...
by Christine Laureano | Content, Marketing
The time they need you may not be the same time they’re ready to buy. As a creative entrepreneur, your customer’s journey is different than anybody that creates courses, resells products online or markets other services. You start out making products that you’ve taken...
by Christine Laureano | Content, Marketing, Thoughts on Business
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
by Christine Laureano | Marketing
What do I say? What do I write? How do I talk to my customers? Even if you’ve been doing it for a while, marketing can feel hard. And coming up with creative and catchy content can feel even harder. But, by following a few simple principles for writing messages it’ll...
by Christine Laureano | Attraction, Marketing
Nothing says I’m glad you’re here better than an email welcome sequence When you invite someone to a party do you say… “Yeah yeah, come on in…go grab yourself a drink…you’ll figure the rest out. See ya.” Of course you don’t. A good host invites...
