Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
Mini Web Copy Review – Jade Lilly – The value of a good value proposition
In this mini web copy review I’m looking at Jade Lilly's site...focusing on the homepage. What I’m focusing on here is the value proposition which is generally in the hero section of your homepage. Your value proposition is the promise and the benefit that you give...
Mini Website Copy Review – Body Systems Healthy + Active Apothecary
It’s time for a mini website copy review! As with all mini reviews, I'm going through a website homepage and a product page. In mini reviews I look for a couple of different things. I'll look at the hero section, the opt-in, and how they’re bringing customers...
How to use Direct Mail to grow your online business
Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...
Latest Posts
Mini Web Copy Review – Jade Lilly – The value of a good value proposition
In this mini web copy review I’m looking at Jade Lilly's site...focusing on the homepage. What I’m focusing on here is the value proposition which is generally in the hero section of your homepage. Your value proposition is the promise and the benefit that you give...
Mini Website Copy Review – Body Systems Healthy + Active Apothecary
It’s time for a mini website copy review! As with all mini reviews, I'm going through a website homepage and a product page. In mini reviews I look for a couple of different things. I'll look at the hero section, the opt-in, and how they’re bringing customers...
How to use Direct Mail to grow your online business
Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...
How to optimize your opt-in form for more subscribers
Social media gets most of our attention. But email is where the money is. Since 2012 the average time people spend on social media has increased by more than 62.5%, taking up a significant portion of internet users’ behavior. And while social media is used more now...
Frustrated trying to get new customers? Try this…
Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night. Are you quitting too soon? I see people with awesome brands that quit...
First Impressions Matter – How to spruce up your homepage hero section
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
Let’s have a chat, you and I, shall we?
