Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
Frustrated trying to get new customers? Try this…
Are you feeling frustrated about getting new clients? Grab a coffee, this is kinda long. Yes, this is how I spend a great deal of my time, mulling over things like this in the middle of the night. Are you quitting too soon? I see people with awesome brands that quit...
How to create 12 months of content ideas – to add spark to your marketing
Content marketing is a key piece to any business growth. Small businesses with blogs get 126% higher lead growth than small businesses without blogs. But blogs are not the only content that’s turning heads. So many times makers ask “what do I write about“ or I don’t...
Lead Magnet Ideas for Product Makers and Creative Businesses
The magic to more sales and better customers is in your email list. You have your own community of engaged followers that are so happy to be connected to you, listen to your wisdom and buy your products. You don’t get that anywhere else (at least when it comes to...
Latest Posts
Write for your HERO and your copy will never feel salesy
When you turn on the TV or when you check my email, do you expect 90% of the messages to feel salesy. While those messages "work" do you feel more turned off than turned-on by the product offer? Maybe it's because you can spot bullshit a mile away. Maybe it's because...
The Secret is out – the big, fat, covered in glitter magic pill to marketing!
I have seen it over and over! I have had people sobbing on my shoulder. I have heard the rants. I have held the hands of "imposters." (Imposter complex is running rampant.) Let me wipe your tears once and for all. I know marketing your business is hard! After...
A Practical Lesson to Overcome Your Online Marketing Fears
I can't tell you how many times I have hear new and rising business owners exclaim "I hate to sell" or "I'm not good at marketing." The biggest fear, and challenge to get over, is that people don't want to seem pushy and they don't want to piss the people off...
Label Copy And The Yeti Mug or “I Can Sell That Product in 25 Characters or Less”
The hazard of being a conversion copywriter is...everything IS COPY. The other day I was in a marine store, groovin' on the new displays and the "change" they had fashioned (literally,) from just a marine store carrying bumpers, lines, boat gadgets, and supplies, to a...
The Art of Writing Product Descriptions That Sell
How do you write your product descriptions? I don't mean, do you write them on your keyboard or do you write them in a notebook first. Not that kind of "how." I mean, what is your process? Do you write product descriptions rich with features? Are they flowery or...
$228 billion in lost sales. Win customers back after they abandon cart – your ecommerce equivalent to a do-over
Your e-commerce store is your shining star, your magnificent creation, your ace-in-the-hole of your business life. Having an e-commerce business allows you to sell your goods and services 24/7/365. It doesn't tie you down to a specific location or incur the costs of a...
Let’s have a chat, you and I, shall we?
