by Christine Laureano | Marketing
The 80’s, oh the music of my people! It takes me back to my college days, when life was (more) care-free, there was no dot-com-bubble and the music made you dance on tables (maybe that was just me.) What’s in common? What did the songs Sister Christian...
by Christine Laureano | Attraction, Content, Marketing
FB ads are the rage…but is yours doing what you want it to do? I do want to preface this with, I am by no means a social media ad expert. I am, however, all about content and how to convert the glancing eyeballs into interested aspiring clients. Here are...
by Christine Laureano | Content, Marketing
In today’s online world you can find website after website of products in the same industry that sound exactly the same. This happens when marketers become lazy with copy in order to rush to get a message to their audience. Or, they have gotten very comfortable...
by Christine Laureano | Content, Marketing, Thoughts on Business
“A chicken in every pot.” A phrase claimed to have been part of Herbert Hoover’s campaign promises, but actually dates back to King Henry IV of France. The king also said “Je veux qu’il ait si pauvere paysan en mon royaume...
by Christine Laureano | Content, Marketing
Ever read those really great posts that not only draw you in, but make you sign up for their offer, or run down to your nearest Starbucks to try the hot new coffee creation? What makes them so persuasive? Is it the flow if the content? Is it because the writer uses...
by Christine Laureano | Content, Creativity, Marketing
I absolutely LOVE crafty content! There are times when content is … just content. Then there are times when the words encapsulate you and take you in! Oh, how I love being embraced by witty and creative content that expresses the brand and brings me with it! So,...
