by Christine Laureano | Marketing, On My Mind, Thoughts on Business
Taking marketing pot-shots at another brand can mean 2 things…either you’re just being mean…or you’re scared. Big brand Smirnoff took a shot at, not only craft vodka, but all of the handcrafted industry. Craft brand owners work their asses of...
by Christine Laureano | Content, Marketing, On My Mind, Thoughts on Business
I want to talk about the proverbial Impostor Syndrome. Or more like, I want to take a different look at Impostor Syndrome and hopefully squash it once and for all to kick-ass and 10x your business. I can’t tell you how many people I have heard this...
by Christine Laureano | On My Mind, Thoughts on Business
It’s Monday – hooray! I’m not one of those people that lives for the weekend, because as an entrepreneur I can make any day a weekend! Also, as an entrepreneur, I can make any day a work day (which is more the case.) As much as I may research,...
by Christine Laureano | Attraction, Content, On My Mind, Thoughts on Business
The other day I was breezing through my emails to see what would stir my interest. I subscribe to quite a few lists, some I love learning from and others I want to see if they walk their content talk. Having been involved in the online marketing world for quite a...
by Christine Laureano | Content, Marketing, Thoughts on Business
“A chicken in every pot.” A phrase claimed to have been part of Herbert Hoover’s campaign promises, but actually dates back to King Henry IV of France. The king also said “Je veux qu’il ait si pauvere paysan en mon royaume...
by Christine Laureano | Attraction, Content, Thoughts on Business
On Tuesday 4/19, I stepped out of my content marketing comfort zone and added a new media/platform to use to reach my audience. What is it? Periscope Now, I don’t love doing video – I feel self-conscious – but, I know...
