Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
How to use Direct Mail to grow your online business
Shopify reported New stores created on the Shopify platform grew 71% in Q2 2020 compared with Q1 2020 Which is amazing to see all these new businesses going online. It also means more competition online and more people using social media to get the attention of their...
First Impressions Matter – How to spruce up your homepage hero section
When you meet someone for the first time… It takes just one-tenth of a second for us to judge someone and make a first impression. In psychology, a first impression is the event when one person first encounters another person and forms a mental image of that person....
Copywriting Tip: The Rule of One
Your surveys and interviews are done and your VOC data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...
Latest Posts
“Make your plan…and work your plan”
Plan your work and work your plan during this time of change When I was a kid my dad always used to tell me…”you have to make a plan and you have to work your plan.” Of course I rolled my eyes because I was in high school. Even when I was in college. And still when I...
The Three Cs of Copywriting – that will boost your marketing messgaes
What do I say? What do I write? How do I talk to my customers? Even if you’ve been doing it for a while, marketing can feel hard. And coming up with creative and catchy content can feel even harder. But, by following a few simple principles for writing messages it’ll...
Your Email Welcome Sequence
Nothing says I’m glad you're here better than an email welcome sequence When you invite someone to a party do you say... “Yeah yeah, come on in...go grab yourself a drink...you’ll figure the rest out. See ya.” Of course you don’t. A good host invites you in...gets you...
3 ways to make it as a creative business during the tough times
Will my business make it? How do I market during these times of change? What can I do to grow? I hear these questions a lot lately. My belief is...if you make it you can make it! As I'm looking for ways to help me in my business, I found 3 things I want to share to...
To run your business more efficiently…just Lean Forward
I'm a tall runner. I really noticed during these sweltering summer days that my running feels harder. Like I'm not getting traction. Like I'm working harder, yer running slower. So, I've been trying to get more out of my...
Things I wish I knew about writing compliant copy…before I promised to heal the world
Over 2/3 of websites are not FTC compliant - is yours? According to a new study, roughly 70 percent of websites are not compliant with the Federal Trade Commission's recently released native advertising guidelines.1 Way back in 2001 I started my product business with...
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