Blog
My Blog
Thoughts, musings and lesson learned in the trenches about conversion copywriting, marketing and tips that grow product-based businesses
Featured Articles
Copywriting Tip: The Rule of One
Your surveys and interviews are done and your VOC data is gathering and organized. You know which copywriting formula your going to use (because copywriters never write from scratch.) Now you’re ready to write...right?! Just a hot second. You’re not quite there yet. ...
The Three Cs of Copywriting – that will boost your marketing messgaes
What do I say? What do I write? How do I talk to my customers? Even if you’ve been doing it for a while, marketing can feel hard. And coming up with creative and catchy content can feel even harder. But, by following a few simple principles for writing messages it’ll...
Your Email Welcome Sequence
Nothing says I’m glad you're here better than an email welcome sequence When you invite someone to a party do you say... “Yeah yeah, come on in...go grab yourself a drink...you’ll figure the rest out. See ya.” Of course you don’t. A good host invites you in...gets you...
Latest Posts
What The 3 LIttle Pigs Have to Do With Writing Emails That Get Read
With our crowded inboxes, and our overloaded brains, information floods to us from every direction. You want people to see your work, right? You want to make a difference. You want to leave your mark on the world. And, you're tired of hearing crickets! You want...
Marketing Is Easy If You Just Do This
I have heard SO many creative entrepreneurs (soap makers, body care products, bike parts, running gears…) say how they are NO good at marketing. I understand the fear that’s behind this…rejection. Somewhere along the line in our creative ventures someone told us “What...
Deck The Halls With Your Holiday Blog Posts
I know, you want to stay on theme, stay on the topic of your brand and by all means, align with your niche. The Holidays Give You So Much To Write About The great thing about the holidays are, there is so much to write (and talk) about! There’s the spirit, the food,...
Rock Legend or One-Hit-Wonder ~ Does your marketing have staying power?
The 80’s, oh the music of my people! It takes me back to my college days, when life was (more) care-free, there was no dot-com-bubble and the music made you dance on tables (maybe that was just me.) What's in common? What did the songs Sister Christian (Night...
How to Create Ad Content That Converts
FB ads are the rage...but is yours doing what you want it to do? I do want to preface this with, I am by no means a social media ad expert. I am, however, all about content and how to convert the glancing eyeballs into interested aspiring clients. Here are some...
If you use affiliate marketing – for the LOVE OF PETE, don’t do this…
The other day I was breezing through my emails to see what would stir my interest. I subscribe to quite a few lists, some I love learning from and others I want to see if they walk their content talk. Having been involved in the online marketing world for quite a...
Let’s have a chat, you and I, shall we?
